It’s finally time for the grand opening of the Myrtle Beach Boardwalk and Promenade. The ribbon-cutting ceremony will take place Saturday, May 15, 2010 at 12 p.m. in conjunction with the Beach Music Festival in Myrtle Beach.
Beach Music Festival
Come out and meet the star from TLC “The Cake Boss” himself, Buddy Valestro, as he creates a giant flip flop cake. The Beach Music Festival is part of the month-long Mayfest celebration in Myrtle Beach, SC. The event features free concerts with Ben E. King, the Coasters, the Embers and other bands. The Beach Music Festival in Myrtle Beach ends with fireworks.
Schedule of Events:
Saturday, May 15, 2010 in Downtown Myrtle Beach
Ocean Blvd. between 8th Ave. N. and 9th Ave. N.
10 a.m. – 10 p.m. ~ FREE
10 a.m. Official Kick Off to the Beach Music Festival
Food Vendors Open – Arts/Crafts Vendors Open
10 a.m.- 11:15 a.m. Live Entertainment by The Embers
from Raleigh, NC. The Embers have been playing a mix of rhythm and blues and heart and soul for decades.
11: 30 a.m.-12: 45 p.m. Live Entertainment by Jim Quick & Coastline from Wilmington, NC. Coastline performs an eclectic blend of soul, blues, and rock.
12 Noon – 12:30 p.m. Boardwalk and Promenade Ribbon Cutting Ceremony on the boardwalk between 8th & 9th Ave. N.
12:30 p.m.- 1 p.m. Gigantic Flip-Flop Cake Reveal with Buddy “The Cake Boss” Valastro sponsored by Vineyard Vines
1 p.m.- 4 p.m. Character Meet & Greet with Buddy “The Cake Boss” Valastro
1 p.m.- 2:15 p.m. Live Entertainment by Billy Scott & The Party Prophets from NC. The Prophets have performed classic beach music across the southeast.
2:30 p.m.- 3:45 p.m. Live Entertainment by Maurice Williams & The Zodiacs from Charlotte, NC. Maurice Williams is one of the most extraordinarily durable figures in the history of classic rhythm-and-blues and rock ‘n roll.
4 p.m.- 5:15 p.m. Live Entertainment by Mark Roberts & The Breeze from Georgetown, SC featuring the best in Dance, Funk, Rock n Roll, Motown, Beach Music, and some Country.
5:30 p.m.- 6:45 p.m. Live Entertainment by The Coasters
performing classic doo-wop and R&B.
7 p.m.- 8:15 p.m. Live Entertainment by The Catalinas from Charlotte, NC performing classic and original beach music.
8:45 p.m.- 9:45 p.m. Live Entertainment by Ben E. King
Possessing one of the most elegant baritone voices ever, Rock & Roll Hall of Fame alumnus Ben E. King’s imprint on the musical landscape is so indelible that an optimum barometer has been set for countless aspiring performers.
FIREWORKS TO FOLLOW IMMEDIATELY AFTER LAST PERFORMANCE!
Myrtle Beach Boardwalk
Approximately 1 mile of the 1.2 mile boardwalk is complete and open to the public. The boardwalk is currently open from just north of the 14th Avenue Pier to Fourth Avenue North.
The remaining section of the new boardwalk project, from Fourth Avenue North to just south of the Second Avenue Pier, will take a little longer to be completed.
The mile-long Myrtle Beach Oceanfront Boardwalk and Promenade traverses from the 14th Avenue to 2nd Avenue Piers in Myrtle Beach. The boardwalk will provide oceanfront views of the pristine beachline and is divided into three different sections.
The northernmost portion will wind down from the 14th Avenue North Pier to Plyler Park.
The mid-section will be located from Plyler Park to the former Pavilion Amusement Park site at 8th Avenue North and will encompass more of a carnival-like atmosphere with oceanfront dining and businesses. The southernmost end of the boardwalk leading up to the 2nd Avenue pier will have a meandering oceanfront park.